ABOUT US
Transforming Fans Into Climate Champions
One Tree Per Fan (OTPF) is a global environmental action and recognition platform that mobilizes athletes, sports clubs, fan communities, artists, actors, musicians, content creators, and organizations to create measurable positive impact for nature.
Built on the belief that every supporter can contribute to a healthier planet, One Tree Per Fan connects the passion of fandom with practical environmental action through tree planting, ecosystem restoration, conservation projects, climate awareness campaigns, and community engagement initiatives
Our vision is simple:
To build the world's largest fan-powered environmental movement.
Our Mission
To mobilize millions of fans worldwide to support nature restoration, climate action, and sustainable development through participation, partnership, and recognitiont.
Our Story
One Tree Per Fan is an initiative of SECOTO a sustainability-driven framework that uses the power of sports, culture, entertainments and community engagement to advance environmental action and sustainable development.
The initiative was conceived and developed by Patience Shumbusho, who recognized the untapped potential of millions of fans around the world to become a force for environmental change.
Inspired by the growing need for collective climate action, One Tree Per Fan was created to transform supporters from spectators into participants, giving every fan an opportunity to contribute directly to nature restoration and environmental protection.
COP30 Brazil
One Tree Per Fan is being introduced to the international community during the period surrounding COP30, the global climate conference hosted in Belém, in the heart of the Amazon region.
The initiative seeks to demonstrate how sports, entertainment, and digital communities can support global climate goals by creating measurable environmental impact through fan engagement.
COP30 provides a symbolic setting for the launch of a movement that connects people, nature, and action on a global scale.
Our Values
Action
Turning awareness into measurable impact.
Community
Uniting people through shared purpose.
Sustainability
Supporting long-term environmental solutions.
Innovation
Uniting people through shared purpose.
Transparency
Uniting people through shared purpose.
